Reeferbished image

    People smoke weed. The country has been on the green stuff for hundreds of years, but these days it's a little different.
    As the nation's legal system slowly accepts marijuana reform, much of the general public still seems to be stuck in the past.
    In a  New York Times article, Jessica Bennett discusses the efforts to bring public perspective on the substance to a modern view.
    Hundreds of articles about marijuana reform hit the Internet daily and none of them do much for me. Do I agree with the movement? Yes. Do I care? much? No. Not really.
    But I do find this piece interesting.

    "So where do branding specialists begin? For starters, they would like to stop calling it pot, thank you very much. Better to call it cannabis, the plant’s scientific name. (Less aggressive.) Rather than “smoke,” one “consumes” the “product.” (Subtler.) For those in the business — or cannabusiness, as it’s known — 9-to-5 chic is crucial, said the Cannabrand owners: no sweats, no tie-dye, no Bob Marley T-shirts."

    It's about time.
    The biggest obstacle in way of the effort comes in the form of this ingrained public image. I applaud both these young women for their keen eye for business, and of course Jessica Bennett's outstanding angle on such an over-reported topic.